Interactive applications are a form of interactive media that allows the user to interact with the visual or audio content displayed within the application that is typically downloaded onto a smartphone or tablet as an app.

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One of the strengths of interactive applications is that it doesn’t require specialist equipment like a VR headset. Its ability to be used on a device that most people carry with them in their pocket makes them a versatile tool that is accessible to the majority of customers.

Unlike AR where a 3D model of a product would be placed in a live, real-world environment by using the camera, interactive apps work in a purely digital space in the app itself.

<h2-richtext>Why interactive apps are superior to traditional marketing methods<h2-richtext>

Interactive applications put your product into the context you designed it. It allows the customers to see it work and solve their problems in the optimum environment.

Simply offering a handout or leaflet to your customers means that they themselves need to visualise your products. This opens up room for miscommunication as potential customers may not have, or understand, all the information necessary to truly appreciate how your product is going to help them.

Your business knows the opium environment for your product, whether that’s as a component inside a factory conveyor belt, or placed in an office or even underwater as a renewable energy source. Interactive applications ensure potential customers will be able to see your product in a 3D digitalisation of that environment, no matter if they are at an exhibition or in the office.

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