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The Impact of 2D Animation on Engagement

2D animations
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within social media

In the fast-paced world of social media, capturing and retaining audience attention is more challenging than ever. In this blog, we'll look at how 2D animations can help with engagement.

Animated Technologies spiral graphic.

Amidst the sea of static images and text, 2D animation is a powerful tool to help you stand out and drive engagement. At Animated Technologies, we understand the unique power of 2D animation and how it can level-up your social media strategy.

Why 2D Animation?

Captivating Visuals

Unlike static images, animations are dynamic and engaging. They capture viewers' attention instantly and keep them hooked, leading to higher view times and increased interaction.

Simplified Messaging

Complex ideas can be communicated more effectively through animation. 2D animations break down intricate concepts into easily digestible visuals, making your message clear and memorable.

Emotional Connection

Animations have a unique ability to convey emotions and stories in a way that resonates with audiences, especially with our bespoke character design. This emotional connection can drive higher engagement rates and foster brand loyalty.

Real-World Impact

Don't just take our word for it. The numbers speak for themselves ⤵️

- Social media posts with video (including 2D animations) receive 48% more views. (SaaS, 2024)

- Tweets with animated content are 6 times more likely to be retweeted. (SocialMediaToday, 2016)

- Facebook posts with animations see a 135% increase in organic reach. (SocialMediaCalendar)

These numbers highlight the significant impact that 2D animations can have on your social media performance.

At Animated Technologies, we specialise in creating bespoke 2D animations tailored to your brand's needs. Our team of expert animators and storytellers work closely with you to craft bespoke animated content that not only captures attention but also drives action.

Get Started Today

Ready to transform your social media presence? Contact us today to learn how our 2D animation services can bring your social media strategy to life.

Boost your brand’s engagement with Animated Technologies – where creativity meets results.